英国NUTS 三年营销战略报告(11)

   FINANCIAL PROJECTIONS
  The following table is based on the following :
  ? Yr 1 – No pronounced increase in occupancy through implementation of marketing campaign as implementation and effects will take time to filter through.　No change to ticket price to discourage current market.
  ? Yr 2 – Further increase in occupancy through improvement in marketing campaign, attracting a greater range of market segments.
  ? Yr 3 – Small increase in ticket price to ensure high occupancy is maintained.
  ? Northumbria used as a permanent venue, capacity of 300 seats, charged at cost
  Figure 18 – Financial Projection Table
   Occupancy(seats) Ticket Price (￡’s) Sales (￡’s)
  YR 1
  First Night 60% ￡4 ￡720
  Second Night 70% ￡4 ￡840
  Third Night 90% ￡4 ￡1,080
  Fourth Night 100% ￡4 ￡1,200
  Total Income p/p*   ￡3,840
  Total Income**   ￡30,720

YR 2
  First Night 70% ￡4 ￡840
  Second Night 80% ￡4 ￡960
  Third Night 100% ￡4 ￡1,200
  Fourth Night 100% ￡4 ￡1,200
  Total Income p/p*   ￡4,200
  Total Income**   ￡33,600
  YR 3
  First Night 70% ￡5 ￡1,050
  Second Night 80% ￡5 ￡1,200
  Third Night 100% ￡5 ￡1,500
  Fourth Night 100% ￡5 ￡1,500
  Total Income p/p*   ￡5,250
  Total Income**   ￡42,000
  * Based on a production of four plays　　　　　 ** Based on eight sets of productions

  Costs (based on one set of four productions)
  ? Based on unlikely assumption that all productions cost the same – however this is the only relevant information available for comparison

  Figure 19 – Performance Cost Projection
  Item Expense
  Venue (Northumbria Union) ￡480 (Maximum cost charged)
  Technical SPONSORED
  Set ￡264.70
  Costumes ￡15.60
  Props ￡55.75
  Miscellaneous ￡111.32
  Publicity ￡261.61
  Electronic Drum Hire ￡155.00
  Tota......More↓↓↓